Tenerife, the largest of the Canary Islands, is a unique place for getting way from it all for a few days. The wide variety of scenery on Tenerife, the spring like weather all year round and its location close to Europe will tempt you for a short break to treat yourself to the best and enjoy a few really unforgettable days.
· 23 ºC average annual temperature
· Two and a half hours flight from Spain and on average three and a half hours from major European capitals
The island of Tenerife boasts one of the most modern and highly qualified accommodation sectors in Europe plus first class commercial, leisure and services sectors: outstanding hotels offering the finest customer service, restaurants with very special cuisine and ambience, golf courses and the best SPA centres. Tenerife Select, a brand set up by Tenerife Tourism Corporation, features the island’s most exclusive holiday services and recommendations for short breaks any time of year: la crème de la crème if you want to be pampered and have unique experiences.
Diversity: Different Tourist Areas on Tenerife
Puerto de la Cruz – Valle de la Orotava
Situated in North Tenerife, in a valley of outstanding natural beauty, this area with a long standing tourism tradition is made up of the districts of Puerto de la Cruz, La Orotava and Los Realejos. Puerto de la Cruz, one of Spain’s pioneer holiday destinations, boasts a wide range of hotels and is a cheerful, cosmopolitan town, perfect for strolling and shopping. In La Orotava and Los Realejos there are plenty of country houses for rent, outdoor activities and old buildings (the old quarter in La Orotava is a National Historic Monument). On the coast superb beaches plus the original Martiánez sea bathing lake complex. Traditional food and handcrafts are other attractions.
In Tenerife’s far north east, the Isla Baja region, comprising the districts of Buenavista del Norte, Garachico, Los Silos and El Tanque, is peaceful haven in the heart of nature and the perfect destination for outdoor activities. The villages have preserved all their traditional charm and the variety of landscapes and architectural wealth make it outstanding. The narrow cobbled streets in Garachico, the island’s old commercial capital, boast the Fine Arts Gold Medal for their great worth and high level of conservation. Throughout Isla Baja, small coves and rock pools tempt you to take a dip while the extraordinary Teno Rural Park, an authentic ecological treasure preserved from modern development, offers great options for active leisure or the peace and calm of the countryside. The most typical lodgings are rural houses and small boutique hotels.
Santa Cruz – La Laguna
From a geographic and urban standpoint, Santa Cruz de Tenerife and San Cristóbal de La Laguna are linked and together form the most densely populated area on Tenerife. Santa Cruz is the island’s capital. University town La Laguna has the status of a UNESCO World Heritage Site. Both are highly recommended for strolling and shopping, sampling the local cuisine and enjoying the best programme of cultural events. Speaking of which, the top venue is the Auditorio de Tenerife, designed by Santiago Calatrava. Located next to Santa Cruz harbour, it has a wide range of concerts, dance and shows throughout the year. The area boasts beaches and swimming pools in both districts plus the Anaga Rural Park, another of Tenerife’s natural gems, making it a superb starting point for visiting the rest of the island.
South Tenerife is the holiday area with the largest number of hotels and apartments on the island. Although it is the region blessed with the most sunshine and the best known attractions are its accessible beaches with a range of facilities, it also boasts picturesque villages which have retained their traditional ambience and countryside with striking scenery where you can do sports and other outdoor activities. In South Tenerife you have a great choice in day and night time leisure options plus there are a host of high standard shopping malls selling all the top brands. Playa de los Cristianos, Playa de las Américas, Costa Adeje, Los Gigantes, Puerto Santiago, Las Galletas and El Médano are just a few of the key resorts. From many of these holiday hotspots there are daily boat trips in search of another big attraction: whale watching to see the colony of pilot whales that live in these waters.
Accommodation featured in Tenerife Select is solely for those establishments which have received the top qualifications in customer satisfaction surveys and which are firmly committed to maintaining the highest standards in quality and service. Exclusive and unique, they are located on the sea front, in old quarters and in amazing natural beauty spots.
Currently, Tenerife Select has 25 members: 15 hotels (tour and five star or boutique hotels), five restaurants, one leisure and entertainment centre, one theme park, one nautical leisure company, one golf course, a network of private hospitals and a luxury car hire company. For the choice in restaurants, a group of recognised culinary experts makes a selection of the finest eateries.
Tenerife Select is the driving force behind attracting quality tourism to the island and serves as motivation for the Tenerife holiday industry to join forces in the strategy of promoting the island as a quality destination, with a clearly defined aim to strive for improvement and form part of this select group.
Tenerife Select recommends short breaks any time of year for a discerning customer who demands quality and first class service. Products on offer are selected on the basis of excellence and backed by the wide range of leisure options available for maximum enjoyment of a few days’ break from routine, work, stress, cold winters or hot summers on the continent. Golf, health and beauty treatments, excursions and mini cruises on luxury yachts, visits to unique theme parks, deep sea fishing and water sports are just a few of the options on offer through Tenerife Select.
Who’s who Tenerife Select:Currently, Tenerife Select features 25 members.
· 15 four and five star hotels including boutique hotels.
Situated on the sea front, in old quarters or areas of lush vegetation, they stand out for their select service and high standard facilities. There’s a wide range of Health & Beauty centres and Spas in many of the associated hotels perfect for unwinding from the hectic pace of our daily lives. Choose from host of tempting treatments including; massages with chocolate, bathing in wine or milk…
o Gran Hotel Bahía del Duque Resort
o Hotel Botánico y The Oriental Spa Garden
o Hotel Gran Tacande y Vitanova Spa Wellness
o Hotel Villa Cortés y Spa
o Grand Hotel Anthelia & Thai Zen Space
o Hotel Jardín Tecina
o Hotel Jardín Tropical
o Hotel Jardines de Nivaria & Aequor Spa
o Hotel La Plantación del Sur & Nammu Spa
o Hotel Las Madrigueras
o Hotel San Roque
o Hotel Sir Anthony y Mare Nostrum Spa
o Sheraton La Caleta Resort & Spa
o Hotel Royal Garden Villas
o Abama Gran Hotel Resort
· Tenerife Select’s five restaurants are a hallmark of quality in traditional or avant-garde cuisine.
o Casa Pancho
o Casa Régulo
o Lucas Maes
o Molino Blanco
· Golf is one of the brand’s sports associated with a more discerning customer with an eye for exclusivity o Golf Las Américas is associated to Tenerife Select. Situated in the south of the island, in a gentle amphitheatre with sea views, its design is highly original.
· Leisure and the family go hand in hand at Tenerife Select to offer guaranteed fun for young and old. Lady Shelley, a large catamaran, organises fascinating whale and dolphin watching trips in their natural habitat of two to five hours every day. The trip goes to the bays at Masca, La Caleta and Los Gigantes and includes lunch and an optional swim.
Loro Parque, much more than a theme park, it is also internationally renowned for its animal conservation and research. One of the finest zoological parks in the World, it is the most visited in Spain. It is home to an impressive collection of parrots, Europe’s largest penguinarium, a stunning dolphinarium and the biggest sea lion family from California. The star show is the four magnificent killer whales from Sea World, Florida, USA.
There’s a great choice in entertainment and culture at Tenerife Select
La Pirámide de Arona is situated in the south of Tenerife. The theatre stages nightly performances of the Spanish dance Show “Airam” choreographed by Carmen Mota.
Since the XVIII century Tenerife has been a health destination for the British, Germans and Swedes thanks to the mild climate and its therapeutic effects. At the time, the island was widely acclaimed for its excellent conditions for climate therapy. In 1957, Swedish medical experts selected the island as a place where patients could rest and recover.
The island’s eternal spring temperatures averaging 23ºC and the pure clean air turned this Atlantic beauty spot into thehealthiest destination to escape from the cold, dark winters.
The Hospiten Group is a private hospital network comprising eight hospitals in different countries, four of which are in Tenerife. All the hospitals are first class, are equipped with the latest technology and boast a team of leading medical staff.
Promotional activities for the Tenerife Select brand are aimed principally at potential tourists who are consumers of the highest quality services as well as tour operators and travel agents specialising in this segment. This means that promotions are extremely well defined and exclusive.
The main promotional tool is the Tenerife Select Guide, a glossy, high profile brochure, which gives an idea of the sensations you can experience when you are in Tenerife. It is a practical guide featuring photographs and a description of each company and establishment that is associated to the brand.
Tenerife Holiday Industry Facts
· The average age of tourists to Tenerife is 44.02 years
· The average stay is 7.94 days
· The most popular group is couples
· Tenerife was chosen as a holiday destination by 5,275,186 visitors in 2007
Breakdown by nationalities 2007:
British 1,733,731 32,9%
Spanish 1,551,472 29.4%
German 650,206 12,3%
· The island has registered accommodation for 186,027 people, 47.1% of which are hotel
beds, and the remaining 52.9% is self-catering.
· In 2007, there were a total of 41,907,159 overnight stays.
· Tourists by area 2007:
· South 3,956,369
· North 1,082,747
· Santa Cruz - La Laguna 183,997
· La Laguna – Bajamar – La Punta 52,073
General information on the island of Tenerife
· The island of Tenerife covers a total surface area of 2,057 Km2
· The average year round temperature is 23º centigrades
· Population is 852,945 inhabitants
· Protected areas make up 47.5 per cent of the island, a total surface area of 969.24 Km2
· The Teide National Park covers an area of 135,71 Km2
· Reina Sofia Airport (South). National and international traffic
· Los Rodeos Airport (North). National and international traffic
· Air connections with 128 cities around the world
· Port of Santa Cruz. Ribera Wharf. International traffic
Tenerife has two places which have been declared World Heritage Sites by UNESCO: San Cristóbal de La Laguna, for its particular design, as it is the earliest example of an unfortified town designed on civil principles; and the National Park of Las Cañadas of Teide, for the richness and diversity of its volcanic landscape. It is an island full of dramatic contrasts, from the green of the laurel forests, the vineyards and the banana plantations, to the beaches of black and golden sands or the mysterious wild zones created by the many volcanoes spread across the island.
• Surface: 2,034.38 square kilometers.
• Highest point: Mount Teide, at 3,718 m.
• Protected nature reserves: 43.
- Complete Nature Reserves: Ijuana, Pijaral, Los Roques de Anaga and Pinoleris.
- Special Nature Reserves: Malpaís de Güímar, Montaña (mountain) Roja, Malpaís de La Rasca, Barranco del Infierno,
Chinyero and Las Palomas.
- Natural Monuments: Barranco (ravine) de Fasnia y Güímar, Montaña Centinela, Los Derriscaderos, Montañas de Ifara y Los
Riscos, Montaña Pelada, Montaña Colorada, Roque de Jama, Montaña Amarilla, Montaña de Guaza, Caldera del Rey,
Teide, Montaña de Tejina, Roque de Garachico and Montaña de Los Frailes.
- Protected Landscapes: Rambla de Castro, Las Lagunetas, Barranco de Erques, Las Siete Lomas, Ifonche, Acantilados
de La Culata, Los Campeches, Tigaiga y Ruiz, La Resbala and Costa de Acentejo.
- Places of Scientific Interest: Acantilado de La Hondura (cliff), Tabaibal del Porís, Acantilados de Isorana, La Caleta, Interian
and Barranco de Ruiz.
- Nature Parks: Corona Forestal.
- Rural Parks: Anaga and Teno.
- National Park: Teide.
• World Heritage Sites: 2/ National Park of Teide and San Cristóbal de La Laguna.
• Typical flora: Endemic herbaceous plant (Echium wildpretii), Teide violet, Dragon tree, Canary Pine, succulent bushes (kleinia nerifolia; verode) and Euphorbia obtusifolia, Lavatera acerifolia, broom (Fabaceae).
• Typical fauna: Blue chaffinch of Teide, Canary Islands gecko, lizard (Lacerta schreiberi).
• Population: 865,070 inhabitants*.
• Capital: Santa Cruz de Tenerife.
This city shares the status of capital of the archipelago with Las Palmas de Gran Canaria and is the seat of the regional parliament. Within the municipality lies the Rural Park of Anaga; here, at Cruz del Carmen, on the Mount of Las Mercedes, is the place in Europe which has the highest number of endemic species per square kilometre.
• Municipalities: 31/ Adeje, Arafo, Arico, Arona, Buenavista del Norte, Candelaria, Fasnia, Garachico, Granadilla de Abona, La Guancha, Guía de Isora, Güímar, Icod de los Vinos, San Cristóbal de La Laguna, La Matanza de Acentejo, La Orotava, Puerto de la Cruz, Los Realejos, El Rosario, San Juan de la Rambla, San Miguel de Abona, Santa Cruz de Tenerife, Santa Úrsula, Santiago del Teide, El Sauzal, Los Silos, Tacoronte, El Tanque, Tegueste, La Victoria de Acentejo and Vilaflor.
• Airports: 2/ Airport of Tenerife North (Los Rodeos), and Airport of Tenerife South (Reina Sofía).
• Passenger ports: 2/ Port of Santa Cruz de Tenerife and Port of Los Cristianos.
• Yachting marinas: 16/ Sport Marina los Gigantes, Sport Marina Radazul, Marina del Atlántico of Santa Cruz de Tenerife, Sport Marina of Santa Cruz de Tenerife, Royal Yachting Club of Santa Cruz de Tenerife, Puerto Colón, Yachting Club of Bajamar, Sport Marina La Galera, Port of Playa San Juan, Marina of Puerto de la Cruz, Puerto de Garachico, Marina of San Marcos, Nautical Club of Güímar, Puerto Chico of Santa Cruz de Tenerife, Marina of San Miguel and Port of Los Cristianos.
• Public hospitals: 2/ University Hospital Nuestra Señora de Candelaria and University Hospital of Canaries.
• University centres: 2/ University of La Laguna and Centre for Spanish National Distance Learning University (UNED).
• Conference Centres: 5/ Auditorium of Tenerife, International Centre for Fairs and Conferences of Tenerife, Magma Art and Conferences, Conference Centre Pyramid of Arona and Conference Centre of Puerto de la Cruz.
• Golf courses: 9/ Abama Golf, Amarilla Golf, Buenavista Golf, Centro de Golf Los Palos, Golf Costa Adeje, Golf del Sur, Golf Las Américas, Real (Royal) Club de Golf of Tenerife, and Golf La Roselada.
• Museums: 13/ Museum of Nature and Humankind, which consists of various museums: Archaeological, Natural Sciences, and History and Anthropology, as well as the Canarian Centre for Bio-Anthropology. Museum of Science and the Cosmos; Photography Centre of Tenerife; Ethnographic Museum of Pinolere; Island Museum-House of Wine; Museum-Castle Fortress of Garachico; Museum of Sacred Art of the Parish of St Mark of Icod de los Vinos; Museum Emeterio Gutiérrez Arbelo; Museum of Slavery of Cristo de La Laguna; Musseum of the Cabrera Pinto Institute; House of the Balconies; Museum of Latin American Handcraft; Museum of Ceramics “Casa Tafuriaste”; Museum El Pajar; Archaeological Museum of Puerto de la Cruz; Regional Military Museum; Municipal Museum of Fine Arts; Ethnographic Museum “Cha Domitila”; Museum of Canarian Pre-History of Vilaflor; Museum of the Granadilla Institute; Archaeological and Ethnographic Museum of El Escobonal; Museum of Contemporary Art of Santa Cruz de Tenerife; and the Museum of History of Tenerife.
• Gastronomy: Local fresh fish with Canarian boiled potatoes and spicy sauce; roast barley stew; corn on the cob with ribs; rabbit in garlic sauce; local meat and fish dishes; vegetable stew; local desserts made with almonds, eggs, sugar etc.
• Denominations of origin: 5/ Regulatory Authority of the Denomination of Origin of Abona, Regulatory Authority of the Denomination of Origin of the Valley of Güímar, Regulatory Authority of the Denomination of Origin of the Valley of La Orotava, Regulatory Authority of the Denomination of Origin of Tacoronte-Acentejo and Regulatory Authority of the Denomination of Origin of Ycoden-Daute-Isora.
• Public holidays: Carnival, Festival of the Virgin of Candelaria, Corpus Christi in La Orotava, Corazones of Tejina, Festival of Cristo de La Laguna, Embarcation of the Virgin of the Carmen in Puerto de la Cruz, Las Tablas of San Andrés and Los Hachitos in Icod de los Vinos, Firework Display on Day of the Cross in Los Realejos, May Festival in Santa Cruz de Tenerife, and local religious processions in most municipalities.
• Places of interest: Mount Teide National Park, Rural Park of Teno, Rural Park of Anaga, Settlement of Masca, Park of the Dragon Tree, Loro Park (animal and bird theme park) Lake Martiánez, Auditorium of Tenerife, Old Town of La Orotava, Old Town of La Laguna, Old Town of Garachico, Beach of El Médano, Vilaflor, Barranco (ravine) del Infierno and Acantilado (cliff) of Los Gigantes.
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